Have we seen the end of paper coupons?
In recent years, digital coupons have been on the rise. The vast majority of Americans have a smartphone now, so they can utilize coupons via email, a web browser, or a store’s app. Digital coupons are much easier to keep up with than a flurry of paper coupons. Digital coupons are also far more environmentally friendly than stores printing thousands of fliers. However, stores were still issuing and accepting paper coupons as usual early this year. Yet during the pandemic, many stores suspended this practice to limit the passing of germs with the handoff of the coupon. Although these policies have been temporary, so far, it makes us wonder if we have seen the end of paper coupons all together.